Department of Marketing

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News

Event

Details of Abu Naser Ahmed Ishtiaque


Field of Interest

Marketing in general and Tourism and Hospitality in particular

Research: Marketing (Services, Retailing, Electronic, and Consumer Behavior), Tourism (Development and Marketing), Hospitality (Management and Marketing)

Teaching: Marketing (Principles, Management, Strategic, Brand, Services, Electronic, Research, IMC, and Consumer Behavior), Tourism (Fundamentals, Management, Eco/Sustainable, Destination, Travel Agencies, Tour Operations, and Event), Hospitality (Fundamentals, Management, and Accommodations), Others (Accounting, MIS, and E-Business)

Administration: Universities (Academic and Administrative Position in Public and Private Universities), Organizations (Administrative Position in Financial Institutions, Business, Public, and Private Organizations), Research Institutions (Management in Public and Private Institutions)

 

Experience

Professional:

Professor (November 22, 2012– present), Department of Marketing, University of Dhaka, Bangladesh

Associate Professor (January 19, 2011 – November 21, 2012), Department of Marketing, University of Dhaka, Bangladesh

Assistant Professor (May 06, 2009 – January 18, 2011), Department of Marketing, University of Dhaka, Bangladesh

Assistant Professor (November 22, 2007 – May 05, 2009), Department of Tourism and Hospitality Management, University of Dhaka, Bangladesh

Assistant Professor (November 02, 2004 – November 21, 2007), Department of Marketing, University of Dhaka, Bangladesh

Lecturer (March 02, 2002 – November 01, 2004), Department of Marketing, University of Dhaka, Bangladesh

Assistant Professor (August 10, 2000 – March 2, 2002), Department of Marketing, University of Chittagong, Bangladesh

Lecturer (August 10, 1998 – August 09, 2000), Department of Marketing, University of Chittagong, Bangladesh

 

Adjunct Faculty: Independent University of Bangladesh (from 2012–) and American International University-Bangladesh (from 2012–)

 

Academic:

PhD Students: Awarded (01) and Current (03)

Thesis Examination: PhD– 04 (International), MPhil– 01 (National)

MPhil Students: 05 (Current)

MS Thesis: 65+

 

Administrative:

House Tutor (October 05, 2004 – October 19, 2013), Hazi Mohammad Muhsin Hall, University of Dhaka, Bangladesh

Assistant House Tutor (October 20, 2003 – October 04, 2004), Hazi Mohammad Muhsin Hall, University of Dhaka, Bangladesh

Assistant Proctor (May 07, 2001 – November 27, 2001), University of Chittagong, Bangladesh

General Secretary (June 01, 2008 – June 30, 2015), Fuller Road Welfare Society, Fuller Road Residential Area, University of Dhaka, Bangladesh

 

Others:

Editor, (2012–2015), Journal of Marketing (Volume 15, 16, 17), Department of Marketing, University of Dhaka, Bangladesh

Director, MBA Program (2015–2016), Department of Marketing, University of Dhaka, Bangladesh

Director, BBA Program (2007–2009), Department of Tourism and Hospitality Management, University of Dhaka, Bangladesh

Financial Editor (2000–2002), Journal of Marketing, Department of Marketing, University of Chittagong, Bangladesh

Articled Student (January 22, 1996 – August 09, 1998), Audit & Accounts, Aziz Halim Anwar & Co., Chartered Accountants, Dhaka, Bangladesh

 

Education

Doctor of Philosophy (2010), University of Dhaka, Bangladesh

Master of Commerce in Marketing (1995), University of Dhaka, Bangladesh

Bachelor of Commerce in Marketing (1994), University of Dhaka, Bangladesh

Higher Secondary Certificate (1991), Dhaka College, Bangladesh

Secondary School Certificate (1989), Government Laboratory High School, Dhaka, Bangladesh

Refreshers’ Course Certificate on Sustainable Tourism Development (2009), Wageningen University, Netherlands (In Association with WICE and Ha Noi University, Viet Nam)

 

Publication

Tourism and Hospitality:

  1. Tourism Vision 2020: A Case of Bangladesh Tourism with Special Emphasis on International Tourist Arrivals and Tourism Receipts, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXXIV No. 3, August 2013.
  2. Tourism Practices in South-East Asian Muslim Countries: Lessons for Bangladesh to Develop Tourism Industry, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXXIII No. 2, December 2012.
  3. A Scheme of Tourism Development Model: The Case of Bangladesh, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. 15, 2012 University of Dhaka, (Published in December 2014).
  4. Country Branding: A Critical Review of Bangladesh’s Brand Title ‘Beautiful Bangladesh’, Jagannath University Journal of Business Studies, Jagannath University, Vol.2, No. 1&2, December 2012. (Published in July 2015).
  5. Recent Initiatives of OIC on Tourism: Lessons for Bangladesh, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. 14, December 2011 University of Dhaka.
  6. Potenga Seashore, a rising horizon for Tourism- Problems and Prospects, The Chittagong University Journal of Commerce, University of Chittagong, Vol. XVI, 2001 (Published in August 2005).
  7. Transport Service- A Comparative Marketing Analysis between Dhaka-Chittagong Roadway and Railway (Written in Bengali), Bangladesh Studies, Journal of the Institute of Bangladesh Studies, University of Rajshahi, Vol. 1406:7 (Published in April 2000).

Consumer Behavior:

  1. Persuasion of Different Attributes of Apparels on Consumer Buying Behavior: A Study on Chittagong City, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. 18, 2015, University of Dhaka (Submitted/Accepted). 
  2. An Evaluation of the Influence of Psychological Factors in Online Shopping: The Case of UK Consumers, Journal of Banking and Financial Services, Department of Banking and Insurance, University of Dhaka, Vol. 7, No. 1 & 2, December, 2013.
  3. Consumer Awareness about Consumer Protection and Legislation, The Chittagong University Journal of Commerce, University of Chittagong, Vol. XVII, 2002 (Published in February 2008).
  4. Customer Loyalty: A Study of Mobile Telecommunication Service Providers in Bangladesh, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXVIII No. 1, June 2007.
  5. Customers’ Expectations and Perceptions towards Health Services through SERVQUAL Model­­­- An Evaluation of Medical Diagnosis Services in Bangladesh, Prestige Journal of Management and Research, Volume 10 (Nos. 1 & 2), 2006.
  6. An Insight into the Purchase Decision Process and Behavioral Pattern of Consumers in Bangladesh, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXIV No. 1, June 2003.

Supply Chain:

  1. Factors Considered in Business Buying Across Different Levels of Distribution Channels: A Study on Cement Industry of Bangladesh, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. 16, 2013 (Published in 2015).
  2. Ceramic Industry in Bangladesh: Wholesaling and Retailing Practices, The Chittagong University Journal of Commerce, University of Chittagong, Vol. XVII, 2002 (Published in February 2008).
  3. Cigarette Hawkers in Dhaka City­- A General Business Characteristics, Chittagong University Studies (Commerce), University of Chittagong, Vol. XIV, 1998 (Published in August 2002).

e-Business:

  1. Facebook Marketing: Creating Opportunities for Women Entrepreneurs in Bangladesh, IUBAT Review, A Multidisciplinary Academic Journal of International University of Business Agriculture and Technology, Vol. 1, No.1, 2016.
  2. Prospects of E-Commerce in Pharmaceutical Industry: A Case Study on Drugstore.com, Dhaka University Journal of Business Studies, Vol. XXIX, No. 3, December 2013.
  3. A Proposed Information Systems Strategies for Academic Institutions, Journal of Banking and Financial Services, Department of Banking and Insurance, University of Dhaka, Vol. 6, No. 1, July 2012.
  4. Perspective of E-commerce Industries in Bangladesh and Some Recommendations, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXV No. 2, December 2004.
  5. Electronic Commerce in the Epoch of Information Technology: Its Opportunities and Challenges in the Business Landscape of Bangladesh, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXIII No. 2, December 2002.
  6. E-Commerce- An Emerging Issue in Modern Marketing, The Bangladesh Accountant (Journal of the Institute of Chartered Accountants of Bangladesh), Vol. 28, No. 4 (October-December), 2000.

Marketing (Telecommunication):

  1. Impact of Relationship Marketing on the Business Growth of Mobile Telecom Industry: An Empirical Study from Bangladesh Perspectives, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. 17, June 2014 (Published in June 2016).
  2. Job Satisfaction in the Mobile Telecom Industry of Bangladesh: An Internal Marketing Approach, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXXIV No. 1, April 2013.
  3. Competitive Advantage through Relationship Marketing: A Study from the Perspectives of Mobile Telecommunication Industry of Bangladesh, Journal of Banking and Financial Services, Department of Banking and Insurance, University of Dhaka, Vol. 6, No. 2, December 2012. 
  4. Brand Analysis of Mobile Phone Service Market in Bangladesh, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXXIII No. 2, December 2011.
  5. Competitors Analysis of Mobile Phone Service Market in Bangladesh, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. 11, June 2008.
  6. The Potentiality of Mobile Marketing in the Promotion Mix: A Study over Bangladesh, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. 8, June 2005.

Finance:

  1. The Role of Micro Finance in Alleviating Poverty: A Perception Analysis in a Village of Bangladesh, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXXII No. 1, June 2011.
  2. Lease Finance in Bangladesh- A Marketing Overview, The Bangladesh Accountant (Journal of the Institute of Chartered Accountants of Bangladesh), Vol. 28, No. 1 (January-March), 2000.

Others:

  1. Perception Analysis of Balanced Scorecard- An Application over a Multinational Corporation of Bangladesh, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXVIII No. 2, December 2007.
  2. Corporate Identity Modeling Through a Local Corporation in Bangladesh, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXVII No. 1, June 2006.
  3. Analysis of Institutional Market of Ceramic Industry in Bangladesh, Chittagong University Studies (Commerce), University of Chittagong, Vol.-XIII, 1997 (Published in 2000).

 

Training, Seminar, and Workshop

Participant and Case Coordinator: International Convention on Student Quality Control Circle (ICSQCC), Organized by The Mauritian Society for Quality Control Circles – MSQCC, 19-23 July 2016 (Mauritius)

Keynotes Speaker: International Seminar on “Development of Tourism in Bangladesh,” Organized by Tour Operators of Bangladesh (TOAB), 2011 (Dhaka, Bangladesh)

Contributor: International Seminar on “Development of Tourism in the Muslim World,” Organized by Turkish Republic of Northern Cyprus and Organization of the Islamic Conference (OIC), April 15, 2009 – April 17, 2009 (Cyprus)

Participant: International Seminar on “Development of e-Tourism Technologies in Islamic Countries,” Organized by Islamic University of Technologies, Bangladesh (A Subsidiary Organ of the OIC) and Islamic Development Bank, April 22, 2008 – April 24, 2008 (Dhaka, Bangladesh)

Speaker: 87th Teacher’s Training Program (Lecture on Innovation and Product Development), Organized by National University, Bangladesh, Sponsored by Ministry of Education, GOB, 17 January 2015 (Gazipur, Bangladesh)

Special Guest: Dialogue on “Opportunities of Tourism in Bangladesh,” Organized by Tour Operators of Bangladesh (TOAB), International Tourism Fair, Bangladesh, 2010 (Dhaka, Bangladesh)

Speaker: Marketing Management of Light Engineering Products in Local and International Markets (Lecture on Product Distribution), Organized by Institute of Appropriate Technology, Bangladesh University of Engineering and Technology (BUET), Sponsored by Ministry of Commerce, GOB, April 23, 2007 (Dhaka, Bangladesh)

 

Interest

Computers, Music, Organizing, Games, Gardening, Carpentry.

 

Affiliation

Life Member:

Netherlands Alumni Associations (NAAs)

Dhaka University Alumni Association (DUAA)

Marketing Alumni Association (MAA DU)

Old Laboratorians Associations (OLsA)

Registered Graduate- University of Dhaka

Dhaka University Teachers Club

Faridpur Diabetic Association (FDA)

Doctor Zahid Memorial Child Hospital, Faridpur

 

Associate Fellow:

The Institute of Hospitality Management Ireland

 

Personal Detail

Belief in Islam. Bangladeshi citizen. Married

Country Visited:

UK, Turkey, Northern Cyprus, Saudi Arabia, UAE, Mauritius, Singapore, Malaysia, Thailand, Vietnam, India, Sri Lanka, Maldives, and Nepal.