Department of Marketing

Notice

News

Event

Details of Dr. Muhammad Ismail Hosain


Muhammad Ismail Hossain

Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh.

Current contact: Department of Marketing | Faculty of Business Studies | University of Dhaka, Bangladesh. Phone- +8801714101070

Email: muhammad.hossain@du.ac.bd; mih.faculty.du@gmail.com

Muhammad Ismail Hossain

Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh.

Current contact: Department of Marketing | Faculty of Business Studies | University of Dhaka, Bangladesh. Phone- +8801714101070

Email: muhammad.hossain@du.ac.bd; mih.faculty.du@gmail.com

 

 

ACADEMIC APPOINTMENTS

 

2017-present   Professor, Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh.

 

2016-present   Associate Professor, Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh.

 

2010-2016       Assistant Professor, Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh.

 

2005-2009       Lecturer, Department of Marketing, Faculty of Business Studies, University of Dhaka,

Bangladesh.

 

2004-2005       Lecturer, Department of Business Administration, East West University, Dhaka, Bangladesh.

 

2003-2004       Lecturer, School of Economics and Commerce, Daffodil International University, Dhaka, Bangladesh.

 

 

NON-ACADEMIC APPOINTMENTS

 

2002-2003       Manager, Marketing, Adora Pvt. Ltd., Bangladesh.

 

2001-2002       Executive, Marketing, Adora Pvt. Ltd., Bangladesh. A leading local advertising firm.

 

 

EDUCATION

 

2010-2014       Doctor of Philosophy, Faculty of Business & Economics, Monash University, Australia. Title of the thesis: ‘Investigating the effect of consumption associated cues on disappointment, regret and post-consumption behaviours’.

 

2007-2008       Master of International Business, Faculty of Economics and Commerce, University of Melbourne, Australia. Score- H2A (77% marks).

 

2000-2001       Master of Business Administration, Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh. Score- CGPA 3.8/4.

 

2000-2001       Bachelor of Business Administration (Hons.), Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh. Score- CGPA 4/4.

 

1994-1996       Higher Secondary Certificate Examination (Commerce), Notre Dame College, Dhaka, Bangladesh. Score- 73% marks.

 

1992-1994       Secondary School Certificate Examination (Humanities), Sher-E-Bangla Nagar Govt. Boys High School, Dhaka, Bangladesh. Score- 83% marks.

 

 

 

AWARDS

 

2010                Awarded with 2010 Faculty of Business & Economics Postgraduate Research Scholarship by the Faculty of Business and Economics & Monash Graduate Scholarship by Monash University, Melbourne, Australia.

 

2007                Awarded with International Postgraduate Merit Scholarship by the Faculty of Economics and Commerce, University of Melbourne, Australia.

 

2002                Inclusion of Name in the Deans Merit List for attaining highest grade in the MBA program.

 

2002                Awarded with Gold Medal from the Honourable Prime Minister of the Peoples Republic of Bangladesh for achieving the perfect C.G.P.A. of 4/4 in the BBA program.

 

2001                Inclusion of Name in the Deans Merit List and Honour’s List for achieving perfect CGPA in the BBA program.

 

 

 

TEACHING EXPERIENCE

 

  • Department of Marketing, Faculty of Business Studies, University of Dhaka

 

  1. Undergraduate: Consumer Behaviour (MKT 321), Marketing Research (MKT 421)

 

  1. Postgraduate: Brand Management (MKT 533), Advanced Marketing Research (MKT 525)

 

  • Department of Business Administration, East West University, Dhaka, Bangladesh.

 

  1. Undergraduate: Brand Management (BM 332), Principles of Marketing (MKT 311)

 

  1. Postgraduate: Marketing Management (MKT 511)

 

  • School of Business IT and Logistics, RMIT University, Melbourne, Australia.

 

  1. Undergraduate: OUA2184- Tourism Logistics- Semester 1, 2011.

 

 

 

TUTORING EXPERIENCE

 

  • Department of Marketing, Monash University, Australia

 

  1. Undergraduate: Marketing Decision Analysis (MKF2131)- Semester 2, 2011

 

  1. Undergraduate: International Marketing (MKF3531, MKC3220)- Semester 2, 2011-2014

 

  1. Undergraduate: Consumer Behaviour (MKF 2111)- Semester 2, 2013.

 

  • School of Management & School of Business IT & Logistics, RMIT University, Australia

 

  1. Undergraduate: International Management (BUSM1222)- Semester 2, 2007

 

  1. Undergraduate: The Entrepreneur in Society (BUSM1324)- Semester 2, 2008

 

  1. Undergraduate: Geography of Distribution System (OMGT2149)- Semester 2, 2008, Semester 2, 2010.

 

  1. Postgraduate: Transport & Physical Distribution (OMGT 1012)- Semester 1 & 2, 2010-2014.

 

 

 

CONSULTING EXPERIENCE-_OVERSEAS

 

  • School of Management & School of Business IT & Logistics, RMIT University, Australia

 

  1. Worked as Research Assistant for Professor Prem Chhetri, Deputy School Head, School of Business IT and Logistics, College of Business, RMIT University, Australia and assisted him in developing two Australian Research Council (ARC) proposals:

 

  • Understanding the emerging tourism labour market in Australia: Components, Characteristics and Change, (2008);

 

  • Evaluating the Effectiveness of Fire Safety Programs in emergency services management, (2011).

 

  1. Worked as Research Assistant for Professor Prem Chhetri, Deputy School Head, School of Business IT and Logistics, College of Business, RMIT University, Australia and assisted him in the following research project:

 

  • Understanding the patterns, characteristics and trends in the housing sector labour force in Australia (2010).

 

  1. Worked as Research Assistant for Dr. Victor Gekara, Senior Lecturer, School of Business IT and Logistics, College of Business, RMIT University, Australia and assisted him in the following research projects:

 

  • Training and Workforce Productivity in the Transport and Warehousing sub-sectors (2012).

 

  • Assessing the situation and implications of ageing workforces in the Australian transport and logistics industry (2014).

 

 

CONSULTING EXPERIENCE-_BANGLADESH

 

  • Concept paper preparation and presentation on behalf of International Business Forum Bangladesh (IBFB)

 

  1. A concept paper on ‘Overseas investment by Bangladeshi Entrepreneurs’ (2015)
  2. A concept paper on ‘An Advocacy Plan for Relaxing the Restriction on Overseas Investment by Bangladeshi Entrepreneurs’ (2016).
  3. A concept paper on ‘Relaxing the FDI barriers for Bangladeshi Entrepreneurs’ (2016).

 

  • A feasibility study is designed and conducted on behalf of SOS Children’s Village Bangladesh to explore the possibility of leveraging their work in Bosila, Mohammadpur (2015).

 

  • A concept paper on ‘Critical Review of Industrial Policy 2016’ is prepared and presented for Dhaka Chamber of Commerce and industry (DCCI) (2016).

 

  • Working as the Marketing Advisor for BigBiz, a local agent of a Multinational dairy products manufacturer since 2015.

 

  • Working as a researcher at a national project aiming to curb down the violent extremism activities in the northern territories of Bangladesh.

 

 

PUBLICATIONS

A. Research Monograph

 

1. Akter, N. and Hossain, M.I. (2017). Investigating the intention to use online shopping platform: Bangladesh Perspective. Research Monograph to be published by Bureau of Business Research, University of Dhaka, Bangladesh.

 

2. Hossain, M.I. and Akter, N. (2013). Inter-generational consumption patterns: Reflection of the ‘capital city’ of a developing country, Research Monograph published by Bureau of Business Research, University of Dhaka, Bangladesh.

 

 

B. Book Chapter

 

1. Akter, S., Hossain, M.I., Lu, S., Aditya, S., Hossain, T.M.T. and Kattiyapornpong, U. (2017). Quality Dynamics in omni-channel services marketing: A systematic review and agenda for future research. Springer. (Accepted for publication)

 

2. Hossain, M.I., Oppewal, H., and Tojib, D. (2016). Coping with negative consumption experiences: How attribution influences disappointment, regret, word of mouth and complaining behaviours. Looking forward, looking back: Drawing on the past to shape the future of marketing. Springer. ISBN Print: 978-3-319-24182-1, ISBN Digital: 978-3-319-24184-5.

 

 

C. Referred Journal Articles

 

1. Akter, N. and Hossain, M.I. (2016). Investigating the nature of plastic recycling supply chain: Bangladesh perspective. Dhaka University Journal of Marketing. Accepted for publication.

 

2. Chhetri, P., Hossain, M.I. and Broom, A. (2014). Examining the generational differences in consumption patterns in South East Queensland. Journal of City, Culture and Society, Elsevier., Vol.5, No. 4, pp. 1-9.

 

3. Chhetri, P., Odgers, J., Kiwan, R., and Hossain, M.I. (2014). Modelling journey to work patterns in South East Queensland, Australia. Journal of Geography and Geology, Vol. 6, No.1, pp. 1-14.

 

4. Akter, N. and Hossain, M.I. (2014). How Attractive is the Online Retailing Industry for a Market Leader:  A Study on Amazon. Dhaka University Journal of Marketing (Accepted for publication).

 

5. Hossain, M.I. and Akter, N. (2013). The process of transnationalization in the automobile industry: the case of Toyota. Dhaka University Journal of Marketing. Vol. No. 14, pp. 17-36.

 

6. Hossain, M.I., Rahman, M. and Akter, N (2011). Customer satisfaction to supermarkets: Bangladesh perspective. Dhaka University Journal of Marketing. Vol. No. 12, pp. 1-20.

 

7. Hossain, M.I., Yasmin, S. and Akter, N (2010). The Extension; Line or Brand: Trends and Applicability in the Toiletries Sector of Bangladesh. Dhaka University Journal of Marketing. Vol. No. 11, pp. 49-73.

 

8. Hossain, M.I. and Akter, N. (2006). Electronic Means in Tourism: Applicability and Challenges for Bangladesh, Journal of the Institute of Bangladesh Studies. Vol. No. 29, pp.7-24.

 

9. Ali, M. and Hossain, M.I. (2006). Application of Geographic Information System in Marketing: Bangladesh Perspective. Dhaka University Journal of Marketing. Vol. No. 9 June, pp. 35-54.

 

10. Khan, M.H., Hossain, C.G., and Hossain, M.I. (2005). m-Marketing: Customer Segmentation Framework of Specialty Product for Bangladesh’s Market, Dhaka University Journal of Business Studies. Vol.26, No. 1, pp.260-279.

 

C. Conference publications and presentations:

 

1. Rydén, P., Skare, V., Hossain, M.I., and Kottika, E. (2016). Don’t blame it on the customers! An investigation of the strategy implications of companies’ response to shitstorms. Paper accepted for presentation at the 45th European Marketing Academy Conference, Oslo, Norway, 24-27 May, 2016.

 

2. Skare, V., Rydén, P., Hossain, M.I., Wilcox, K. and Kottika, E. (2016). Consumer empowerment empowering the brand: challenges and opportunities. Paper accepted for presentation at the 4th International Conference on Contemporary Marketing Issues, Heraklion, Greece, 22-24 June, 2016.

 

3. Rydén, P., Kottika, E., Hossain, M.I., and Skare, V.  (2015). Calming the Waters or Riding the Waves: Understanding Why and How Companies Can Leverage Anger to Empower the Brand. Poster presented at the 44th European Marketing Academy Conference, Leuven, Belgium, 26-29 May, 2015.

 

4. Hossain, M.I., Oppewal, H. and Tojib, D. (2014). Investigating the effects of expectations on disappointment, regret, and post-consumption behaviours. Paper presented at the 43rd European Marketing Academy Conference, Valencia, 3-6 June, 2014.

 

5. Hossain, M.I., Oppewal, H. and Tojib, D. (2013). Coping with negative consumption experiences: how attribution influences disappointment, regret, word of mouth and complaining behaviours. Paper presented at the 16th Biennial World Marketing Congress, 17-19 July, Melbourne, Australia.

6. Hossain, M.I. (2012). The effect of regret on consumers coping strategies. Paper presented at the Melbourne-Monash Joint Doctoral Colloquium, 2nd November, 2012.

7. Hossain, M.I., Oppewal, H. and Tojib, D. (2011). The effect of product failure induced regret and disappointment on consumers’ disadoption behaviours. Paper presented at the ANZMAC Doctoral Colloquium, Perth, 12th August, 2011.

8. Chhetri, P., Hossain, M.I. and Broom, A. (2009). Understanding the Inter-generational Consumption Patterns in South East Queensland. Australia and New Zealand International Business Academy (ANZIBA) Conference, Brisbane, 16-18 April, 2009.

9. Chhetri, P., Hossain, M.I. (2009). Does Greater Consumption Produce Better Quality of Life? Evidence from South East Queensland, Australia. Paper presented at the Second International Conference of Global Business and Management Forum, Conference 2009, Dhaka, Bangladesh, 22-23 December, 2009.

D. Under review:

1. Hossain, M.I., Oppewal, H., and Tojib, D. “If I’d only…” – How disappointment and regret influence negative word-of-mouth when consumers encounter a negative consumption experience. (Under review for Journal of Behavioral Decision Making)

E. Working Papers:

1. Hossain, M.I., Oppewal, H., and Tojib, D. Investigating the effects of expectations on disappointment and post-consumption coping behaviors. (Preparing for Journal of Tourism Management).

2. Rydén, P., Hossain, M.I., Kottika, E., and Skare, V. Empowering empowerment in marketing. (Preparing for a “A” ranked journal).

3. Hossain, M.I. and Reza, K. “Platform convergence and application divergence: is this the future of technology product?”.

4. Hossain, M.I. and Japutra, A. “I am more religious, I bother less about big brands”: Effects of religiosity on attachment and attitude toward brands.

5. Hossain, M.I. and Akter, N. ‘The effects of migration on online shopping- Bangladesh perspective’.

6. Hossain, M.I. and Akter, N. ‘Exploring people’s intention to adopt social business as an alternative business model: Prospective Bangladeshi entrepreneurs perspective’.

7. Hossain, M.I. and Akter, N. ‘Investigating intergenerational differences in life values and brand equity across product and service brands’.

 

RESEARCH GRANT

  1. Received a research grant from the University Grants Commission, for a project titled ‘Modeling the intention to use E-learning Management System (ELMS) in higher education in Bangladesh. The grant is worth about BDT 1, 67,000.00.
  2. Received a very competitive research grant named as “BRB Research Grant-2015” from the Bureau of Business Research, Faculty of Business Studies, University of Dhaka, Bangladesh for a project titled ‘Investigating the intention to use online shopping platform- a developing country perspective'. The grant is worth about BDT 1, 00,000.00.
  3. Received a research grant named as “BRB Research Grant-2009” from the Bureau of Business Research, Faculty of Business Studies, University of Dhaka, Bangladesh for a project titled ‘'Inter-generational consumption patterns- a developing country perspective'. The grant is worth about BDT 1, 00,000.00.

 

LANGUAGES

Bengali (Native or bilingual proficiency)

English (Full professional proficiency)

French, Hindi (Elementary proficiency)

SKILLS & EXPERTISE

University Teaching, Higher Education, Lecturing, Research, Research Design, Qualitative Research, Quantitative Research, SPSS, Statistics, Market Research, Data Analysis, Public Speaking, Curriculum Design, Analysis.

 

INTERESTS

University Teaching, Conducting experimental, survey and interview based research to explore the dynamics of human/consumer consumption and social behaviour.

REFERENCES

  1. Professor Harmen Oppewal, Head of the Department, Department of Marketing, Monash University, Australia. Email: harmen.oppewal@monash.edu
  2. Professor Prem Chhetri, School of Business IT and Logistics, RMIT University. Australia. Email: prem.chhetri@rmit.edu.au